Planning is about half the life or how you manage to ensure that marketing becomes a measurable budget item.

We consider it essential that your marketing goes hand in hand with your corporate strategy. Especially when opening or reopening a hotel, it is often not easy to see which the most effective approaches to successful marketing are. We support you in developing and implementing suitable marketing measures for your company in the areas of communication and sales.

Maintaining consistency in new ways or how we can help you create new ideas without compromising your corporate identity.

To keep your established company on the cutting edge, it is essential not only to develop but also to be open to new ideas. In the hotel industry, values such as trust, consistency and reliability are extremely important for customers. However, we believe that these two extremes can be well combined if they are networked and in line with corporate strategy. We support you in recognizing which of your reliable USPs are and show you concretely which means you can use to successfully communicate and market them. Because there are exciting stories to tell everywhere. One should just never lose sight of the big picture.

Every single individual member of the team contributes to the company's success or why marketing only works when everyone in the hotel is sensitised to it.

In our experience, the successful implementation of any marketing measures depends to a large extent on internal communication and training. The naturally available volume of data about preferences and interests of guests is very large in every hotel, as almost every point of contact results in conversations with the customer. On the one hand we help you to sensitize your employees to the recognition of marketing-relevant information and to use it, on the other hand we train your team on the importance of compliance with the corporate identity with regard to behaviour and communication.

Together we are stronger or why we like to bring brands together to success.

To benefit from synergies is particularly important for companies that address a niche target group. Through our many years of experience and our large network in the world of unique high-end products and exceptional boutique hotels, we quickly identify which companies can benefit from working with each other. We bring strong brands together to create unforgettable experiences.

You do great work and we ring the bells.


Faulhaber Marketing Services
Landstrasse 43a
8450 Andelfingen
T  +41 44 500 21 98

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